Field NotesCase studies

Teardowns of products I don't work on

Independent product and UX analyses. Not client work, not case studies for hire — just reading other people's decisions closely enough to disagree with them.

  1. case study

    Linear vs Jira

    Two tools for the same job, built on opposite beliefs about what a team is.

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  2. case study

    The AI Code Assistant Adoption Paradox

    Everyone has one. Fewer people can say what changed.

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  3. case study

    Apple Ecosystem Fragmentation

    The company most associated with coherence, examined at its seams.

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  4. case study

    Flipkart Product Discovery

    Discovery at catalogue scale, where the shelf is infinite and attention is not.

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  5. case study

    Uber Driver Retention

    A two-sided marketplace where one side can leave on any given Tuesday.

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  6. case study

    The Logistics Visibility Gap

    Everything is tracked. Very little is actually visible.

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Next · MissionsEvery one started as somebody's bad afternoonEnterprise fleet and telematics platforms, mostly. The interesting part is rarely the technology.