Smaak.ux · freelance design, since 2023My design studio
Brands that look like they know what they're doing
Usually because, by the end, they do. Logos, websites, product UI and the deck you raise on — for a seventy-year-old spice house, an interiors showroom, a web3 node platform and whoever emails next.
Run by Ali Azam Kazmi alongside a full-time job building fleet software, which is either a red flag or the whole pitch, depending on how you feel about people who cannot sit still.
- 10+
- Clients
- 3
- Years running · since 2023
- 5
- Sectors
- 6,00,000+
- Audience of the largest brand · Lean Multiverse
Gallery · 14
Stand in the middle of it
Drag to look around. Point at a piece and it drops the hologram act and shows you its real colours; click to open it where it lives. All 14 are listed underneath too — no work is hiding behind the WebGL.
- 01Sunder MasalaWebsite, content & branding
- 02Wolf CasaWebsite, content & branding
- 03Lean MultiverseLogo & branding
- 04Web3 NFT marketplaceMulti-page UI · Figma
- 05Health dashboardDark product UI
- 06TEDxSRMISTWeb & app design
- 07Talent ConnectLogo & visual identity
- 08AR/VR mapSpatial web design
- 09RoisClothing brand identity
- 10DumbMoneyBrand concept
- 11Vivo mood boardUI inspiration board
- 12Poster illustrationPrint
- 13A3 posterPrint
- 14Independence DayCampaign template
Clients · 10
Who paid, and for what
The deliverable is what I was hired to make. The industry is what the client says they do, taken off their own site. Four of 10 are documented that way so far — the rest are blank, because inventing a client’s sector to fill a column is how you end up describing a spice brand as a SaaS.
Sunder Masala
WebsiteWebsite UI, content, branding and market strategy.
Heritage spice house, Indore · est. 1975
FMCG · spices & foodWolf Casa
WebsiteWebsite UI, content, branding and market strategy.
“The Interio Mall for Curated Living”
Interiors · premium home furnishingLean Multiverse
Brand identityBrand identity and web UI for a creator-led brand.
600K+ followers
Career development · consultancy
Also on the list · 7
- 04
Atmos
Brand identity.
Brand identity - 05
- 06
Ravenouxs
Responsive website.
Website - 07
Ekal
Brand identity and pitch decks.
Brand identity - 08
Urban Livin
Product catalogues.
Print & creatives - 09
Sorted Blinds
Website. · Australia
Website - 10
Posh Dikur
Marketing creatives for luxury home décor.
Print & creatives
What I actually do
Four things, and a lot of opinions
Counted from the client list above, not from a services page I wrote to look busy.
Sectors so far: SaaS · creator brands · e-commerce · home décor · services. 4 of them documented client by client.
Loose ends
Posters, templates, a mood board
Not everything is a case study. Some of it is just a nice poster.