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Ali Azam Kazmi

Software Engineer | Product & UX Strategist

Professional Summary

A results-driven, product-minded Software Engineer with a proven ability to architect and develop scalable, high-performance web applications. I specialize in bridging the gap between sophisticated back-end engineering and intuitive, user-centric front-end design.

My unique strength lies in blending deep technical expertise in frameworks like React, Next.js, and Nest.js with a strategic design thinking approach. I thrive in collaborative environments, leading teams and projects to transform complex requirements into elegant, high-impact digital products that users love.

Work Experience

MapMyIndia [Gtropy]Sep 2024 – Present | New Delhi, India

Associate Software Developer (Product & Platform)

Built and scaled enterprise fleet management and telematics platforms serving government bodies (Vahan Shakti – 200K+ users), OEMs (20K+ users), and large fleet operators managing 10K+ vehicles.
Worked across 5+ live production projects, contributing to feature delivery, platform stability, and performance improvements in mission-critical SaaS systems.
Owned and enhanced multiple operational and analytics dashboards used by government and enterprise teams to monitor vehicle health, trips, delays, alerts, and compliance in real time.
Designed real-time dashboards that transformed raw GPS and telematics data into decision-ready insights, improving operational visibility and response times.
Improved performance of data-heavy dashboards and screens by ~40% through caching strategies, RxJS state management, and API optimization.
Defined vehicle status logic (moving, stopped, idle, delayed, offline) aligned with real-world fleet operations and stakeholder requirements.
Enhanced map-based UX with vehicle rotation, fit-to-route views, and route playback to improve situational awareness for operations teams.
Shaped alarm, geofence, and ticketing workflows to ensure critical events surfaced clearly and supported faster decision-making.
Collaborated closely with product managers, designers, and backend teams to balance usability, scalability, and performance across platforms trusted daily by government and enterprise users.

Smaak.ux2023 – Present | Freelance / Remote

Founder & Product Designer

Founded Smaak.ux, a design and product studio delivering branding, UI/UX, and web solutions for startups, creators, and growing businesses.
Successfully delivered end-to-end design and product engagements for 10+ clients across SaaS, creator brands, e-commerce, home décor, and service-based industries.
Led product discovery, brand strategy, MVP wireframing, responsive web design, pitch decks, and marketing creatives from concept to launch.
Worked directly with founders and stakeholders to translate business goals into scalable product experiences and cohesive design systems.

Wise WorkFeb 2023 – Dec 2023 | Remote

Full Stack Intern

Contributed to frontend development using React.js, focusing on building scalable UI components and integrating REST APIs.
Collaborated with cross-functional teams to ship features aligned with product requirements and delivery timelines.
Gained hands-on experience working on production-grade applications and agile development workflows.

DatamaticsJun 2023 – Aug 2023 | Mumbai, India

Research & Development Project Intern

Applied AI-driven OCR solutions to improve data extraction accuracy by 30% for enterprise use cases.
Conducted UX research and usability testing for HCI projects, leading to a 15% improvement in task completion and usability metrics.
Developed strong foundations in research-led product improvement and human-centered design.

Green Monk EnergySep 2022 – Apr 2023 | Chennai, India

Student Brand Ambassador (Chennai Lead)

Led student branding initiatives across Chennai, driving brand awareness through campaigns, events, and on-ground activations.
Planned engagement strategies and coordinated teams to connect with student communities.
Built leadership, communication, and stakeholder management skills through hands-on execution.

Tech AnalogyJan 2023 – Feb 2023

Graphic Designer Intern

Designed marketing creatives and visual assets supporting branding and digital campaigns.
Worked closely with teams to align design outputs with brand guidelines and project objectives.

Freelance & Branding

AtmosDesigned the complete logo and brand identity, creating a modern and scalable visual system aligned with the brand’s vision.

MintairCreated a high-impact pitch deck with strong storytelling and visual clarity, tailored for investor presentations.

RavenouxsDesigned and developed a fully responsive website for mobile and web, focusing on clean UI, usability, and performance.

Lean MultiverseBuilt brand identity and web UI for a creator-led corporate brand with 600K+ followers, ensuring a strong and credible digital presence.

EkalDeveloped brand identity systems and pitch decks to support professional communication and stakeholder presentations.

Urban LivinDesigned product catalogues that received strong customer response, improving product presentation and brand recall.

Sorted BlindsDesigned the official website for an Australia-based blinds company with a focus on clarity, responsiveness, and conversions.

Posh DikurCreated marketing campaigns and social media creatives for a premium home décor brand, aligned with a luxury aesthetic.

Leadership & University Experience

Directorate of Student Affairs, SRMISTSep 2022 – May 2024 | Chennai, India

Technical Convener

Directed 'Milan,' a national cultural festival with 20,000+ attendees, ensuring flawless technical execution and event coordination.
Managed cross-functional teams of 50+ members to oversee logistics, marketing, and on-ground engagement activities.

Alexa Developers SRMNov 2020 – May 2024 | Chennai, India

Vice President

Coordinated and executed over 10 major technical events, including hackathons and workshops, promoting skill-building and innovation.
Drove event participation, securing over 300+ attendees for a flagship UI/UX workshop, fostering a vibrant learning community.

Key Achievements & Recognition

Winner of the Ideathon competition hosted by GitHubSRM for an innovative product concept.
Successfully organized and led a hands-on UI/UX design workshop for over 300 enthusiastic participants.
Recognized for outstanding leadership in managing a core team of 50 for a national-level event with over 20,000 registrations.