Product engineerAli Azam KazmiNew Delhi, India--:--:-- IST

Ali Azam Kazmi — Product Engineer & UX Strategist. Digital products with a point of view.

Give me a problem. I'll figure out what to do next.

Product Engineer & UX Strategist · targeting product roles · New Delhi, India

Founder & CPO, DumbMoney

200,000+ users on a platform I built the map for

Skip the flight ↓

02 / Operator

Who is flying

About the operator →
Ali Azam Kazmi

A product-minded generalist. I learn whatever I need to in order to build what I believe should exist.

On every project at MapMyIndia [Gtropy] the role has been the same four things at once: build the frontend, own the UI and UX, work across the teams, and write the document that says what we are actually solving — the PRD, not someone else’s spec. That is the job right now, and it is the one I want to do on purpose.

  1. 01Problem
  2. 02Understand
  3. 03Strategy
  4. 04UX
  5. 05Technology
  6. 06Build
  7. 07Ship
  8. 08Learn
Now
Associate Software Developer, Product & Platform, MapMyIndia [Gtropy]
On the desk
Building the Technician App end to end; running Mappls Shop, the billing system that replaced a manual process.
Also
Founder, Smaak.ux — a product and design studio, since 2023
Looking for
Product Management / product roles
Base
New Delhi, India

03 / Hangar

Also shipped. Less photogenic, equally real.

K-7

  1. Locate — Manufacturer Backend

    Shipped

    Twenty thousand vehicles across one state, watched from both a desk and a phone. The two screens needed the same truth, not the same layout.

    20,000+Vehicles

  2. Control Tower

    Shipped

    The system knew everything. It just didn't know what mattered first.

    MapMyIndia [Gtropy]

  3. Indane Yatra Mitra

    Shipped

    When the cargo is LPG, a tracking product stops being a logistics tool and starts being a safety one.

    MapMyIndia [Gtropy] · for IOCL

  4. FASTag Platform

    Shipped

    Registration flows are where products lose people. Multi-vehicle registration is where they lose them twice.

    MapMyIndia [Gtropy]

  5. Hermes

    Shipped

    Internal tools get judged by the people who have no choice but to use them. That is a harder audience, not an easier one.

    MapMyIndia [Gtropy]

Every mission, with the brief →

04 / Debrief

Every result has mass.

What was measured, in orbit. Everything else curves toward it.

05 / Impact

What moved, and what I owned

Results ledger12 verified · log scale
Scale reachedabsolute counts · log scale
  1. 01200,000+UsersVahan Shakti
  2. 0230,000+Routes injectedIOCL GeoRTD
  3. 0320,000+Vehicles monitoredLocate · Maharashtra
  4. 0420,000+AttendeesMilan, SRMIST
  5. 0510,000+Active vehicles, scaling to 50,000Intouch
  6. 06600K+Follower brand shippedLean Multiverse · Smaak.ux
  7. 07300+Workshop participantsUI/UX workshop, Alexa Developers SRM
  8. 0850+Cross-functional team ledMilan core team
Measured changepercentage deltas · linear
  1. 0180%More productive billing & accounts teamsMappls Shop
  2. 02~40%Dashboard performanceCaching · RxJS · API optimisation
  3. 03+30%OCR extraction accuracyDatamatics R&D
  4. 04+15%Task completion after UX researchDatamatics usability testing

Bars are log-scaled for absolute counts and linear for percentage deltas. Outcome metrics for the two missions still in build are not yet measured and are not shown.

Ownership matrix10 missions · from each report’s role line
MissionFrontendUI / UXPRDCross-team
Technician Appactive
Mappls Shop Admin & Automated Billingactive
IOCL GeoRTD Pipelineactive
Vahan Shaktishipped
Intouchshipped
Locate — Manufacturer Backendshipped
Control Towershipped
Indane Yatra Mitrashipped
FASTag Platformshipped
Hermesshipped
Owned on9/106/102/106/10

Every dot is a literal match against that mission’s role line — nothing is claimed here that the report itself does not say.

06 / Flight rules

How I decide

All seven rules →

  1. Rule 01MapMyIndia · fleet & telematics platforms

    Define the states before the screens.

    A vehicle is moving, stopped, idle, delayed or offline. Until those five words meant one thing each, no dashboard could be right.

    Evidence Defined vehicle status logic (moving / stopped / idle / delayed / offline); alarm, geofence and ticketing workflows.

  2. Rule 02MapMyIndia · every active mission

    Write it down early enough to be wrong cheaply.

    The PRD is the argument. Problem statement, user stories, acceptance criteria, edge cases, all before a screen exists.

    Evidence Authored full PRDs: problem statements, user stories, acceptance criteria, edge cases.

  3. Rule 03MapMyIndia · operational & analytics dashboards~40% measured

    Speed is a product decision.

    A data-heavy dashboard that takes too long is a dashboard nobody trusts. Caching, RxJS state and API shape were product work.

    Evidence ~40% performance improvement on data-heavy dashboards via caching, RxJS state management, API optimisation.

07 / Flight log · 7 roles

Where the time went

The full log →

  1. Now

    Founder & CPO

    DumbMoney · dumbmoney.in

    A coupon and deals platform for Indian online shoppers, run with co-founder Akshat Somani.

  2. Sep 2024 — present

    Associate Software Developer — Product & Platform

    MapMyIndia [Gtropy] · New Delhi

    Built and scaled enterprise fleet and telematics platforms: Vahan Shakti (government, 200,000+ users), OEM platforms (20,000+ users), fleet operators (10,000+ vehicles).

  3. 2023 — present

    Founder & Product Designer · freelance

    Smaak.ux · Remote

    Product and design studio. 10+ clients across SaaS, creator brands, e-commerce, home décor and services.

  4. Feb — Dec 2023

    Full Stack Intern

    Wise Work · Remote

    React.js, scalable UI components, REST API integration.

  5. Jun — Aug 2023

    R&D Project Intern

    Datamatics · Mumbai

    AI-driven OCR: +30% data extraction accuracy.

  6. Sep 2022 — Apr 2023

    Student Brand Ambassador, Chennai Lead

    Green Monk Energy · Chennai

  7. Jan — Feb 2023

    Graphic Designer Intern

    Tech Analogy · Remote

08 / Studio · Smaak.ux · since 2023

The studio on the side

The whole deck →
K-7
  1. 01Sunder MasalaWebsite, content & branding
  2. 02Wolf CasaWebsite, content & branding
  3. 03Lean MultiverseLogo & branding
  4. 04Web3 NFT marketplaceMulti-page UI · Figma
  5. 05Health dashboardDark product UI
  6. 06TEDxSRMISTWeb & app design
  7. 07Talent ConnectLogo & visual identity
  8. 08AR/VR mapSpatial web design
  9. 09RoisClothing brand identity
  10. 10DumbMoneyBrand concept

  1. Lean Multiverse

    Client

    Brand identity and web UI for a creator-led brand. · 600K+ followers

    Brand identity

  2. Talent Connect

    Independent

    Logo, brand identity and visual identity.

    Brand identity

  3. TEDxSRMIST

    Independent

    Web and app design for the TEDx event at SRMIST.

    Product UI

09 / Field notes

Case studies, in flight

  1. Linear vs Jira

    Two tools for the same job, built on opposite beliefs about what a team is.

All field notes →

10 / Dispatches · 17 on record

What I think, written down

Every transmission →
10 written here · the rest on Medium and dumbmoney.in
  1. 01Get cited by ChatGPT, Perplexity and AI ModeWhat OpenAI, Google, Anthropic, Perplexity and Microsoft actually document about appearing in AI answers, what is folklore, and what I did on this site.Space OS
  2. 02AI agent frameworks to use like a libraryThe agent SDKs worth importing in 2026, from OpenAI, Anthropic and Google to LangGraph, CrewAI and Mastra, and how to pick one.Space OS
  3. 03AI agents you can use today, sorted by jobThe AI agents worth using in 2026, sorted by the job they do, with what each is good for and how I'd choose between them.Space OS

11 / Touchdown

Coming in to land.

Holding · on approach

02 / 06Ali Azam Kazmi

Loadout Technical28

  • JavaScript
  • TypeScript
  • HTML
  • CSS
  • React
  • Next.js
  • Angular
  • Ionic
  • Node.js
  • Nest.js
  • Spring Boot
  • Java
  • Python
  • C++
  • RxJS
  • D3.js
  • Three.js
  • Mappls SDK
  • OpenCV
  • TensorFlow
  • MongoDB
  • MySQL
  • SQL
  • REST APIs
  • Git
  • Postman
  • Vite
  • AWS S3

Loadout Design09

  • Figma
  • Spline
  • Adobe Suite
  • Wireframing
  • Prototyping
  • UX research
  • User flow design
  • Interaction design
  • Usability testing

Loadout Product09

  • PRD writing
  • User story mapping
  • Roadmapping
  • A/B testing
  • Prioritisation
  • Competitive analysis
  • Agile / Scrum
  • Stakeholder management
  • SEO & growth
Open a channel
Résumé (PDF)Mission history